The Lazy CEO Podcast

Client Acquisition and Sales Acceleration

by Oct 28, 2024The CEO Project Podcast

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In this Episode about Client Acquisition and Sales Acceleration

  • Guest Jennifer Frye, CEO of Appreciated Asset Business Solutions, discusses her unique, relationship-driven approach to client acquisition, focusing on personalized prospecting strategies for industry disruptors.
  • Key insights include the importance of persistent outreach, addressing client fears upfront, and building meaningful connections over impersonal outreach methods.
  • Jim Schleckser announces The Lazy CEO Podcast‘s name change to The CEO Project Podcast, with the rebranding starting from episode 101.

https://youtu.be/HMnx1DTUxWQ

Here is a Glimpse of Client Acquisition and Sales Acceleration

In this 100th episode of The Lazy CEO Podcast, host Jim Schleckser marks the milestone by announcing the show’s upcoming name change to The CEO Project Podcast, reflecting its focus. Beginning with episode 101, listeners will find all content under the new name.

Jim’s guest is Jennifer Frye, the CEO of Appreciated Asset Business Solutions, which specializes in building robust sales pipelines for industry disruptors through a unique prospecting and appointment-setting service. Jennifer emphasizes that successful client acquisition hinges on a personalized, relationship-focused approach. She shares insights into how her firm distinguishes itself by using targeted psychographics and values alignment, going beyond typical demographic data to create meaningful client connections.

Resources mentioned in this episode:

Sponsor for this episode…

This episode is brought to you by The CEO Project. The CEO Project is a business advisory group that brings high-caliber, accomplished CEOs together. Our team of skilled advisors comprises current and former CEOs who have run both public and private sector companies across multiple industries. With our experience and expertise, we guide hundreds of high-performing CEOs through a disciplined approach that resolves constraints and improves critical decisions. The CEO Project has helped high-performing, large enterprise CEOs with annual revenues ranging from $20M to over $2 billion to drive growth and achieve optimal outcomes. If you are an experienced CEO looking to grow your company, visit www.theCEOProject.com.

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