by Jim Schleckser | Aug 30, 2022 | Business, Growth, Marketing, Sales
Locking in Your Customer Acquisition Strategy The general rule is that you can spend more — as a percentage of your sales price — to acquire a recurring revenue customer than someone who is a one-off. But how much should you spend? And just as importantly,...
by Jim Schleckser | Aug 30, 2022 | Business, Decision Making, Negotiation, Sales
A Lesson From Sales When a salesperson uses the power of silence in a negotiation, it adds pressure to whoever they are negotiating with. Salespeople are gregarious and like to talk to people and fill any space. It’s part of their charm and an effective way to...
by Jim Schleckser | Aug 16, 2022 | Business, Entrepreneur, Growth, Sales
It is so vital to what drives customer churn. Some might say it’s the one measure that tells you whether your company is successful. In any subscription business where customers make recurring monthly payments, such as a software-as-a-service app, newsletter,...
by Jim Schleckser | Jul 5, 2022 | Business, Decision Making, Entrepreneur, Negotiation, Sales
One of The Negotiation Tactics You Must Know How to Handle If you have experience, one of the negotiation tactics you may often see used is “the nibble”. This occurs after you’ve shaken hands to close a deal, and just as you’re getting ready to sign...
by Jim Schleckser | Apr 12, 2022 | Leadership, Marketing, Sales, Strategy
There is a Relationship Between Recurring Revenue and Sales. I’ve written before about recurring revenue and how powerful it is. Not only does it create a source of predictable revenue, but it also boosts the valuation of your business. It can even help you get...
by Jim Schleckser | Mar 8, 2022 | Business, Entrepreneur, Negotiation, Pricing, Sales
You Might Not Want the Sale If You Can’t Protect Your Profit Margin. Anytime you’re selling, you’re trying to balance the price you’re asking for with the amount of value you’re providing your customer. If you want to get the highest...
