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Customer Acquisition Cost: How Much Should You Spend?

Customer Acquisition Cost: How Much Should You Spend?

by Jim Schleckser | Aug 30, 2022 | Business, Growth, Marketing, Sales

Locking in Your Customer Acquisition Strategy The general rule is that you can spend more — as a percentage of your sales price — to acquire a recurring revenue customer than someone who is a one-off. But how much should you spend? And just as importantly,...
The Power of Silence: Bite Your Tongue

The Power of Silence: Bite Your Tongue

by Jim Schleckser | Aug 30, 2022 | Business, Decision Making, Negotiation, Sales

A Lesson From Sales When a salesperson uses the power of silence in a negotiation, it adds pressure to whoever they are negotiating with. Salespeople are gregarious and like to talk to people and fill any space. It’s part of their charm and an effective way to...
Customer Priority: Find Your Ideal Customer to Help You Grow

Customer Priority: Find Your Ideal Customer to Help You Grow

by Jim Schleckser | Aug 16, 2022 | Business, Entrepreneur, Growth, Sales

It is so vital to what drives customer churn.  Some might say it’s the one measure that tells you whether your company is successful. In any subscription business where customers make recurring monthly payments, such as a software-as-a-service app, newsletter,...
Negotiation Tactics: Countering “The Nibble”

Negotiation Tactics: Countering “The Nibble”

by Jim Schleckser | Jul 5, 2022 | Business, Decision Making, Entrepreneur, Negotiation, Sales

One of The Negotiation Tactics You Must Know How to Handle If you have experience, one of the negotiation tactics you may often see used is “the nibble”. This occurs after you’ve shaken hands to close a deal, and just as you’re getting ready to sign...
Sales Organization: Why Netflix Doesn’t Need One But You Do

Sales Organization: Why Netflix Doesn’t Need One But You Do

by Jim Schleckser | Apr 12, 2022 | Leadership, Marketing, Sales, Strategy

There is a Relationship Between Recurring Revenue and Sales. I’ve written before about recurring revenue and how powerful it is. Not only does it create a source of predictable revenue, but it also boosts the valuation of your business. It can even help you get...
Price vs Value

Price vs Value

by Jim Schleckser | Mar 8, 2022 | Business, Entrepreneur, Negotiation, Pricing, Sales

You Might Not Want the Sale If You Can’t Protect Your Profit Margin. Anytime you’re selling, you’re trying to balance the price you’re asking for with the amount of value you’re providing your customer. If you want to get the highest...
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