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Customer Acquisition Cost: How Much Should You Spend?

Customer Acquisition Cost: How Much Should You Spend?

by Jim Schleckser | Aug 30, 2022 | Business, Growth, Marketing, Sales

Locking in Your Customer Acquisition Strategy The general rule is that you can spend more — as a percentage of your sales price — to acquire a recurring revenue customer than someone who is a one-off. But how much should you spend? And just as importantly,...
Sales Organization: Why Netflix Doesn’t Need One But You Do

Sales Organization: Why Netflix Doesn’t Need One But You Do

by Jim Schleckser | Apr 12, 2022 | Leadership, Marketing, Sales, Strategy

There is a Relationship Between Recurring Revenue and Sales. I’ve written before about recurring revenue and how powerful it is. Not only does it create a source of predictable revenue, but it also boosts the valuation of your business. It can even help you get...
Negotiation Strategy: Never Respond First

Negotiation Strategy: Never Respond First

by Jim Schleckser | Feb 22, 2022 | Business, Entrepreneur, Marketing, Negotiation, Strategy

The Secrets of Successful Dealmaking So You Get Every Dollar You Deserve. One of the most challenging aspects of any negotiation strategy is when you get asked the question: What do you want to get paid? This is a highly uncomfortable position to be in, especially...
Correlation vs Causation in Business

Correlation vs Causation in Business

by Jim Schleckser | Sep 14, 2021 | Business, Entrepreneur, Growth, Marketing, Sales

Three questions can prevent this major error There’s an old saying that goes, “Figures don’t lie, but liars can figure.” But sometimes even the figures can spin a confusing story. That’s why I’ve always appreciated the power of...
How to Influence Others: The Power of Asking Questions

How to Influence Others: The Power of Asking Questions

by Jim Schleckser | May 7, 2021 | Advisory Groups, Business, Marketing, Sales

Asking is more powerful than telling. We face situations every day at work when we’d like to influence people to our way of thinking. From asking someone to join your project or a new business partnership, or even selling your company, in all these situations,...
Business Referrals: How to Get More for Your Business

Business Referrals: How to Get More for Your Business

by Jim Schleckser | Apr 27, 2021 | Business, Growth, Marketing

If you want more clients and peers to recommend your company to others, follow this simple Likely, you know someone that you’re more than happy to refer to other people. In fact, we might even feel some sense of an obligation to help them out with a referral....
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