Make Better CEO Decisions Under Pressure
The CEO Project helps experienced CEOs pressure-test critical decisions with peers and advisors who understand the complexity, scrutiny, and consequences of leadership at scale.
- Validate high-stakes decisions before they become expensive mistakes
- Gain an objective perspective from experienced operators
- Navigate growth, uncertainty, and board-level scrutiny with greater confidence
Every CEO Faces Decisions That Change the Future of the Business
Whether you’re navigating board demands, scaling and managing increasing complexity, capital decisions, succession, or rapid market change, the quality of your decisions determines the future of the business.
The CEO Project exists to help leaders make those decisions with greater clarity, confidence, and speed.
Move the Needle on What Matters Most
Get objective perspective from experienced CEOs and advisors who understand the weight of high-consequence leadership decisions firsthand.
You leave with:
- Better strategic clarity
- Faster decision-making
- Greater accountability
- Real operational and financial impact
“This isn’t theory, it’s practical insights. In one year, it’s been a 30-40X ROI for my company!”
Trusted Perspective for Complex Leadership Decisions
Our members join to solve meaningful business challenges—and many stay for years because the impact compounds.
Result: Acquired by TransUnion (NYSE: TRU)
$638M Valuation
19X EBITDA

Dale Dabbs, CEO
10 Year Member of The CEO Project
“The CEO Project helped me have an accelerated growth strategy which resulted in a phenomenal exit for the business. It was very financially rewarding for myself and several of our key people.”
Enterprise value is built through better decisions — and proven peer support.
If you are not in a CEO Peer Group, you are suffering from a lack of inspiration, a lack of accountability and resilience, and people to lift you up…”
Looking for CEO Insights on Scaling, Capital, and Enterprise Value?
Get practical, board-level insights directly in your inbox each month.
The Number One Rule in a Cyclical Business
Why Staying Out of Debt Trouble May Be the Best Strategy for Long-Term Success Every industry experiences its own patterns. Markets heat up, cool down, and then reset. Whether you’re in automotive, transportation, retail, or telecom, these cycles are a natural part of...
From Banker to Chicken Salad Chick CEO with a Side of Fancy Nancy Chicken Salad
What does it take to turn a simple idea like Chicken Salad Chick into one of the fastest-growing restaurant franchise brands in America? Growing a business from a handful of locations to hundreds of restaurants takes more than a great product. It requires the right...
Franchise Ownership Series: Focus on the Skills that Make You Successful
Are you looking for a way to build additional income without walking away from your career or wondering if franchise ownership is the right path for your next chapter? If you've thought about creating passive income, diversifying your investments, or transitioning out...
FAQs
How do CEOs make better business decisions?
The best CEOs combine experience, outside perspective, and structured problem-solving to make faster, more effective decisions.
What is the value of a CEO peer group?
A strong CEO peer group helps leaders solve challenges faster, avoid costly mistakes, and gain perspective from executives facing similar situations.
How is The CEO Project different?
The CEO Project focuses on real business outcomes through structured peer insight, operational experience, and practical strategic guidance.
30 Questions CEOs Ask — and the Real Answers from The CEO Project →
CEOs From Exceptional Companies Choose The CEO Project
Our members lead $50M–$2B enterprises across industries. Participation is confidential, curated, and non-competitive.
A few companies represented in our community include:





























































