In this episode of The Lazy CEO Podcast, Jim Schleckser sits down with Jason Boyce, Founder & CEO of Avenue7Media. They talk about how to competitively navigate the marketing world and achieve success. Jason emphasizes the importance of having a flexible business model, shares tips for adapting to a competitor’s strategy, and what to do when things don’t go according to plan.
You Aren’t Necessarily Retaining Customers For Life Some companies have lofty customer retention goals like winning customers for life. But, most companies aim to keep as many of their customers happy for as long as possible while minimizing churn or customer...
Locking in Your Customer Acquisition Strategy The general rule is that you can spend more — as a percentage of your sales price — to acquire a recurring revenue customer than someone who is a one-off. But how much should you spend? And just as importantly,...
A Lesson From Sales When a salesperson uses the power of silence in a negotiation, it adds pressure to whoever they are negotiating with. Salespeople are gregarious and like to talk to people and fill any space. It’s part of their charm and an effective way to...
When building wealth you want to protect yourself from the downside of risk, and to do that you must avoid having all your financial eggs in a single basket. So, the first word from financial management typically is diversification. But these advisers aren’t...
