The Importance of a Strong Business Model
In this episode of The Lazy CEO Podcast, Jim Schleckser sits down with Jason Boyce, Founder & CEO of Avenue7Media. They talk about how to competitively navigate the marketing world and achieve success. Jason emphasizes the importance of having a flexible business model, shares tips for adapting to a competitor’s strategy, and what to do when things don’t go according to plan.
Customer Retention Comes Down to These 3 Points
You Aren’t Necessarily Retaining Customers For Life Some companies have lofty customer retention goals like winning customers for life. But, most companies aim to keep as many of their customers happy for as long as possible while minimizing churn or customer...
Customer Acquisition Cost: How Much Should You Spend?
Locking in Your Customer Acquisition Strategy The general rule is that you can spend more — as a percentage of your sales price — to acquire a recurring revenue customer than someone who is a one-off. But how much should you spend? And just as importantly,...