by Jim Schleckser | Sep 6, 2022 | Business, Customers, Entrepreneur, Growth, Recurring Revenue
You Aren’t Necessarily Retaining Customers For Life Some companies have lofty customer retention goals like winning customers for life. But, most companies aim to keep as many of their customers happy for as long as possible while minimizing churn or customer...
by Jim Schleckser | Aug 30, 2022 | Business, Growth, Marketing, Sales
Locking in Your Customer Acquisition Strategy The general rule is that you can spend more — as a percentage of your sales price — to acquire a recurring revenue customer than someone who is a one-off. But how much should you spend? And just as importantly,...
by Jim Schleckser | Aug 30, 2022 | Business, Decision Making, Negotiation, Sales
A Lesson From Sales When a salesperson uses the power of silence in a negotiation, it adds pressure to whoever they are negotiating with. Salespeople are gregarious and like to talk to people and fill any space. It’s part of their charm and an effective way to...
by Jim Schleckser | Aug 23, 2022 | Entrepreneur
When building wealth you want to protect yourself from the downside of risk, and to do that you must avoid having all your financial eggs in a single basket. So, the first word from financial management typically is diversification. But these advisers aren’t...
by Jim Schleckser | Aug 16, 2022 | Business, Entrepreneur, Growth, Sales
It is so vital to what drives customer churn. Some might say it’s the one measure that tells you whether your company is successful. In any subscription business where customers make recurring monthly payments, such as a software-as-a-service app, newsletter,...
