The Lazy CEO Podcast

Neen James – Idea Shaping

by Nov 14, 2022The Lazy CEO Podcast

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The Idea Shaping Episode at a Glance:

      • 3 ways we pay attention
      • Important language for effective executive communication
      • Adapting to the current environment – building a luxury plane while flying it
      • Ensuring people are more important than technology
      • 15-minute strategy meetings

In this episode…

Neen James helps people think about how they focus their time, and how they maximize the impact, for not only themselves but also their organization. And she does a lot of very interesting coaching around systems thinking and executive communication techniques to improve effectiveness. Neen shares insights about paying attention, and how to focus your attention on the things that are your strengths and allow your team to focus on the rest.

Neen discusses the importance of remembering that No is a complete sentence. As CEOs, we must have shortcuts. We must have language that is understood by our team. So, an elegant way to say no is that sounds like a great project to be involved in. I’m at capacity right now, I’m going to direct you to this person. So you are acknowledging the request or the person or whatever the ask is. Because that’s how we make them feel important. That’s how we make them feel like we’re giving them attention. But we also must be, have the courage to say, that’s not a use of our time right Now, what I never want any CEO to say is, I don’t have time. And here’s why. When you say to someone, I don’t have time, what you’re actually saying is, I don’t have time for you. And that’s how we make them feel less valuable. And that’s not our job because we’re creating a culture where we want to develop the talent.

Neen leaves us with this challenge – have a 15-minute strategic appointment with yourself every day and identify your top three priorities that’ll help move the business forward today.

For more advice and insight, I hope you will enjoy this Episode of The Lazy CEO Podcast.

Resources mentioned in this episode:

Thank you to our Guest

Neen James

Neen James is an Executive Strategist and the author of Folding Time™ and Attention Pays™. She offers her clients powerful strategies for prioritizing focus on what matters most — so we can all pay more attention, create more significant moments, and increase productivity at work and home. Neen James works with luxury and legacy brands to support their leadership team to achieve revenue goals, feel more productive, and get the attention they want and need from their clients.

Sponsor for this episode…

This episode is brought to you by The CEO Project. The CEO Project is a business advisory group that brings high-caliber, accomplished CEOs together. Our team of skilled advisors is comprised of current and former CEOs who have run both public and private sector companies across multiple industries. With our experience and expertise, we guide hundreds of high-performing CEOs through a disciplined approach that resolves constraints and improves critical decisions. The CEO Project has helped high-performing, large enterprise CEOs with annual revenues ranging from $20M to over $2 billion to drive growth and achieve optimal outcomes. If you are an experienced CEO looking to grow your company, visit