The Lazy CEO Podcast

You Want To Write a Book? Heres How.

by Jul 17, 2023The Lazy CEO Podcast

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In this episode, You Want To Write a Book – Here’s How 

  • Jim Schleckser discusses the process of publishing a book and its potential benefits, including personal fulfillment and establishing credibility for businesses.
  • He explains three publishing models: traditional publishing, hybrid publishing, and self-publishing, highlighting the advantages and considerations of each approach.
  • The steps involved in publishing a book are outlined, including writing the manuscript, hiring editors, and designing an impactful cover, emphasizing the importance of investing time and effort into the process.

Here is a glimpse of  You Want To Write a Book – Heres How

In this episode of The Lazy CEO Podcast, host Jim Schleckser discusses the process of publishing a book and its potential benefits. He shares his experience as an author of two bestsellers on Amazon and provides insights into the various publishing models available.

Jim emphasizes that publishing a book is a personal achievement and can serve as a business calling card. It establishes credibility and can be used to attract clients or speaking engagements. While the financial gains from publishing a book are typically limited, the indirect benefits can be substantial.

He explains three different publishing models: traditional, hybrid, and self-publishing. Traditional publishing involves selling intellectual property to a publisher, while hybrid publishing requires authors to pay for publishing services. Self-publishing gives authors full control over their work and allows them to retain intellectual property rights.

Jim breaks down the steps of publishing a book, starting with writing the manuscript. He discusses the importance of finding a ghostwriter who can capture the author’s voice and work closely with them. He advises hiring editors for bulk editing, fine editing, and proofreading to ensure the book’s quality. Jim also highlights the cover design and title selection’s significance as they attract readers.

Throughout the episode, Jim emphasizes the importance of investing time and effort into publishing. He recommends seeking assistance from book wranglers or coaches who can help navigate the complexities of publishing.

The episode provides valuable insights and guidance for individuals considering publishing a book, emphasizing the non-monetary benefits and the different publishing options available.

Resources mentioned in this episode:

Sponsor for this episode…

This episode is brought to you by The CEO Project. The CEO Project is a business advisory group that brings high-caliber, accomplished CEOs together. Our team of skilled advisors is comprised of current and former CEOs who have run both public and private sector companies across multiple industries. With our experience and expertise, we guide hundreds of high-performing CEOs through a disciplined approach that resolves constraints and improves critical decisions. The CEO Project has helped high-performing, large enterprise CEOs with annual revenues ranging from $20M to over $2 billion to drive growth and achieve optimal outcomes. If you are an experienced CEO looking to grow your company, visit