by Jim Schleckser | Mar 8, 2026 | Marketing
Your brand isn’t a story you tell. It’s one where your customers live. I used to joke that branding was marketing without any responsibility. It got a few laughs—and maybe a few side-eyes from the branding folks—but underneath that joke is a hard truth. ...
by Jim Schleckser | Mar 12, 2024 | Entrepreneur, Growth, Marketing, Sales, Strategy
Numerous examples exist of management processes built on flawed assumptions. These often lead to misallocation of resources and wasted effort. In pursuit of elusive goals, management can inadvertently tie the organization in knots. The biggest fallacy along these...
by Jim Schleckser | Jan 16, 2024 | Entrepreneur, Marketing, Negotiation, Sales, Talent
Having insights into the potential revenue and sales potential a prospective client could generate proves invaluable when evaluating a sales opportunity. This understanding allows for a more accurate assessment of whether the company can financially accommodate your...
by Jim Schleckser | Aug 30, 2022 | Business, Growth, Marketing, Sales
Locking in Your Customer Acquisition Strategy The general rule is that you can spend more — as a percentage of your sales price — to acquire a recurring revenue customer than someone who is a one-off. But how much should you spend? And just as importantly,...
by Jim Schleckser | Apr 12, 2022 | Leadership, Marketing, Sales, Strategy
There is a Relationship Between Recurring Revenue and Sales. I’ve written before about recurring revenue and how powerful it is. Not only does it create a source of predictable revenue, but it also boosts the valuation of your business. It can even help you get...
by Jim Schleckser | Feb 22, 2022 | Business, Entrepreneur, Marketing, Negotiation, Strategy
The Secrets of Successful Dealmaking So You Get Every Dollar You Deserve. One of the most challenging aspects of any negotiation strategy is when you get asked the question: What do you want to get paid? This is a highly uncomfortable position to be in, especially...
