Is your business worth more than your physical inventory… because of the digital assets you don’t even realize you own?
If you’re like most CEOs, you’ve delegated websites, domains, ad accounts, logins, and even AI tools to other people—and assumed everything was automatically “yours.” But this episode is a wake-up call: your digital assets are some of the most valuable (and vulnerable) parts of your business, and losing control of them can create chaos during growth, vendor changes, or a future sale.
Paige Wiese breaks down how to protect what you’ve built before it becomes a costly blind spot.
By listening, you’ll walk away with:
-
A clearer understanding of what counts as critical digital assets—from domains and hosting to analytics, SaaS tools, and intellectual property
-
Practical questions to ask vendors and agencies so you don’t get locked out of accounts you paid for
-
A smarter way to prepare your company for scaling, exiting, or AI disruption by organizing and safeguarding your digital footprint
Hit play now to learn how protecting your digital assets today can increase your business worth tomorrow—and save you from painful surprises later.
Protecting Your Digital Assets Before It’s Too Late
0:45 – Jim introduces the episode and explains why intellectual property and digital assets are often overlooked but incredibly valuable to business worth.
2:10 – Paige Wiese shares how she discovered the growing need for protecting digital assets after receiving panic calls from CEOs locked out of key accounts.
4:05 – The conversation highlights how many leaders delegate setup work without realizing someone else may legally own their digital assets.
5:40 – Paige outlines the first critical questions CEOs must ask agencies about ownership, access, and where digital assets are stored.
7:30 – Jim compares digital work to engineering contracts, emphasizing that ownership language should clearly transfer assets back to the company.
Building a Business That Can Scale, Exit, and Adapt
10:15 – They discuss how SaaS platforms create “lock-in,” making it difficult to migrate websites or data, even when CEOs assume it’s simple.
12:15 – Email accounts become a major issue in acquisitions, and Paige explains why separating personal vs. company communication early is best practice.
14:50 – Paige introduces her “seven pillars” framework, covering domains, marketing, social presence, compliance, security, and other hidden business assets.
18:40 – AI disruption enters the conversation, with Paige warning that employees training tools under personal accounts creates serious long-term IP risk.
22:05 – The episode closes with advice on focusing on strong SEO foundations first, since AI-driven search is still evolving and not an overnight fix.
About Paige Wiese
Paige Wiese (W-ee-s) is the founder and CEO of Tree Ring Digital, a top-ranked Denver-based marketing agency that develops high performance websites and digital marketing strategies for businesses nationwide. Under her leadership, Tree Ring Digital has helped thousands of businesses across industries streamline their online presence, protect their digital assets, and achieve healthy growth through data-driven marketing strategies.
During her sixteen years in the industry, Paige realized that digital asset management often exists in a knowledge silo, leaving companies unprepared for growth or transition. This led her to develop a proprietary digital asset management service that tracks and protects a company’s crucial data points, protecting brands and maintaining legacies.