What happens when your personal brand gets the spotlight—are you ready to make the most of it?
You work hard to earn visibility for yourself and your business, but the truth is: securing the booking is only half the battle. The real impact comes from how you show up, connect, and tell your story in a way that builds trust and grows your influence.
In this episode, you’ll discover how to:
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Sharpen your on-camera and on-mic presence so you come across with confidence and credibility.
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Use personal stories to make your brand relatable, magnetic, and memorable.
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Navigate tough questions and “off-track” moments so you can stay calm, in control, and persuasive.
Press play now to learn how to turn every interview into a powerful opportunity to elevate your brand and expand your reach.
The Conversations That Matter Most
[03:15] – Luana shares her unexpected journey from horror-film actress to PR strategist, revealing the lessons that shaped her approach to media.
[06:45] – The pivotal moment when she left acting behind, and how embracing transparency became the cornerstone of her new career.
[10:20] – The challenges of building an agency from scratch and why authenticity attracts the right clients while repelling the wrong ones.
[15:05] – Luana explains why not every industry needs a personal brand focus, and how to know if it’s the right strategy for you.
[21:10] – The risks of tying a company too closely to its CEO’s personal brand, with lessons from Warren Buffett, Perdue Chicken, and Carvel.
Building and Protecting Your Personal Brand
[27:40] – Why storytelling is at the heart of media success, and how to prepare a set of “go-to” stories for any interview.
[32:15] – What to do when an interview goes completely wrong, and how to stay calm under pressure.
[38:25] – Techniques for handling tough or unexpected questions without losing credibility or trust.
[44:50] – The big difference between speaking on stage and speaking on camera—and how to adapt your delivery.
[51:10] – Why media features now matter more than websites or social media for credibility, and how a strong personal brand can set you apart.
About Luana Ribeira
Speaker, actress and founder of Dauntless PR Luana Ribeira gets personal brands booked for TV, radio, podcasts, magazines and the news. This helps experts to boost brand awareness, credibility and to become known as the leading voice on their topic. She has appeared on Forbes, OK Magazine, FOX TV, ITV, BBC, Channel 4, Teen Vogue, Insider and many others.
You can find Luana at http://www.dauntlesspr.com/