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The Lazy CEO Podcast

How CEOs Can Grow Their Business with a Podcast

by Sep 23, 2024The CEO Project Podcast

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In this Episode About How CEOs Can Grow Their Business with a Podcast

  • Podcasting for business growth: Seth Greene emphasizes that the real value of podcasting is building relationships with guests, not achieving mass downloads or sponsorships.
  • Strategic guests: Focus on interviewing potential clients or joint-venture partners to convert them into business opportunities, driving long-term success.
  • Effective podcasting strategy: Keep episodes between 20-30 minutes, make the content guest-centric, and follow up to strengthen relationships and maximize business impact.

Here is a Glimpse of How CEOs Can Grow Their Business with a Podcast

In this episode of The Lazy CEO Podcast, host Jim Schleckser dives into the world of podcasting as a business tool, exploring how it can drive growth and success. Jim welcomes Seth Greene, an expert in the field and co-host of The SharkPreneur Podcast. Seth shares his unique approach, highlighting that podcasting isn’t about getting millions of downloads or sponsorship revenue. Instead, it’s about building relationships with guests and leveraging those connections for business success.

Seth explains that the key to podcasting for business growth lies in focusing on two types of guests: potential clients and joint-venture partners. By engaging these individuals in meaningful conversations, podcasts can convert them into clients or referral partners, creating long-term business opportunities. Seth emphasizes that the goal is to establish trust and build rapport, making the podcast a tool for relationship-building rather than just content creation.

Resources mentioned in this episode:

Sponsor for this episode…

This episode is brought to you by The CEO Project. The CEO Project is a business advisory group that brings high-caliber, accomplished CEOs together. Our team of skilled advisors comprises current and former CEOs who have run both public and private sector companies across multiple industries. With our experience and expertise, we guide hundreds of high-performing CEOs through a disciplined approach that resolves constraints and improves critical decisions. The CEO Project has helped high-performing, large enterprise CEOs with annual revenues ranging from $20M to over $2 billion to drive growth and achieve optimal outcomes. If you are an experienced CEO looking to grow your company, visit www.theCEOProject.com.

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