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spark creativity

Exactly What to Say to Spark Creativity and Bring People Together

by May 12, 2025The CEO Project Podcast

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How do purposeful questions spark creativity and facilitate personal growth and transformation?

Phil M. Jones is a renowned expert in effective communication, and he is celebrated for his best-selling book, “Exactly What to Say,” which empowers individuals to select the perfect words for any situation, whether in business or personal contexts. With a focus on preparing for known conversational moments and using curiosity as a catalyst, Jones’s work has become an essential guide for millions seeking to enhance their conversational skills. He emphasizes the importance of intentionality and anticipation in critical conversations, advocating for thoughtful questioning over “lazy questions” to foster growth and transformation. Through his extensive experience and insights, Jones continues to influence thousands worldwide, encouraging the creation of meaningful exchanges and safe spaces for exploration and diverse viewpoints.

Key Takeaways For Exactly What to Say to Spark Creativity

  • Preparing for known moments and using curiosity as the fuel to great conversation is crucial for impactful interactions.
  • Challenging oneself to refrain from giving advice in conversations can lead to more meaningful and insightful communication.
  • Creating frames in conversations helps establish rules of engagement and encourages innovation and change.
  • Asking purposeful questions and actively listening can foster relationships, facilitate growth, and drive transformation.
  • Avoiding lazy questions and being intentional with inquiries can create a more effective and productive communication environment.
  • Identifying critical conversational moments, like the first 15 seconds of returning home from a trip, is key to enhancing success in both personal and business interactions.

More from Phil M. Jones

Phil M. Jones has dedicated his life to transforming the way people understand selling, decision-making, and influence. With a mission to help individuals unlock untapped potential, Phil empowers audiences by teaching the precise words and strategies that drive results while preserving integrity. His international best-seller, Exactly What to Say, has become a go-to guide for mastering persuasive communication, equipping people with the confidence and tools to make their conversations count.

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