In this episode, A CEO Discussion with Mitch Joel
- Mitch Joel, a digital marketing expert and professional traveler, discusses his startup, Thinkers One, which connects businesses with thought leaders for personalized thought leadership content.
- The podcast explores the changing landscape of remote work and its impact on company culture, emphasizing the need to define each organization’s work context.
- Mitch Joel highlights the evolving role of social media in corporate marketing, emphasizing the importance of striking a balance between brand storytelling and direct response marketing for long-term success.
Here is a glimpse of his CEO Discussion with Mitch Joel
In this episode of the Lazy CEO Podcast, host Jim Schleckser welcomes guest Mitch Joel, a luminary in visionary thinking, digital marketing, and professional travel. They discuss Mitch’s diverse portfolio of projects, including his startup, Thinkers One, which connects businesses with thought leaders for personalized thought leadership content. They explore the evolving landscape of remote work and its impact on company culture and productivity. Mitch emphasizes the importance of defining work context and suggests that certain tasks are better suited for in-person collaboration, while others can be done remotely.
They also delve into the role of social media in corporate marketing, with Mitch highlighting the shift towards a balance between brand storytelling and direct response marketing. He points out that while direct response marketing can yield immediate results, building a strong brand story is crucial for long-term success and differentiation in the market.
Resources mentioned in this episode:
- Mitch Joel on LinkedIn
- Jim Schleckser on LinkedIn
- The CEO Project
- Great Ceos Are Lazy: How Exceptional Ceos Do More in Less Time by Jim Schleckser
Sponsor for this episode…
This episode is brought to you by The CEO Project. The CEO Project is a business advisory group that brings high-caliber, accomplished CEOs together. Our team of skilled advisors comprises current and former CEOs who have run both public and private sector companies across multiple industries. With our experience and expertise, we guide hundreds of high-performing CEOs through a disciplined approach that resolves constraints and improves critical decisions. The CEO Project has helped high-performing, large enterprise CEOs with annual revenues ranging from $20M to over $2 billion to drive growth and achieve optimal outcomes. If you are an experienced CEO looking to grow your company, visit www.theCEOProject.com.