Are you leaving deals on the table because your LinkedIn presence isn’t backed by proven strategies that actually build credibility and authority?
If you’re leading a company, driving growth, or building your personal brand, LinkedIn isn’t optional anymore—it’s where buyers, partners, recruits, and even AI engines go to decide if you’re legit. And here’s the problem: what used to work on LinkedIn (post and hope, chase likes, blast press releases) doesn’t work now. The platform has shifted. Reach is down. Algorithms are smarter. And if you’re not showing up as a true topic authority, you’re invisible—sometimes before you even get the meeting.
This episode breaks down what’s actually happening behind the scenes and how you can adapt using proven strategies that align with the new AI-driven reality.
By listening, you’ll discover how to:
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Position yourself (and your company) as a credible topic authority that LinkedIn’s algorithm wants to reward
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Create content that sparks real conversations instead of getting ignored or “thumbed” into oblivion
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Leverage your team to multiply reach and influence without relying on expensive ads or outdated tactics
Hit play now and learn the proven strategies that will help you turn LinkedIn from a passive profile into a powerful growth engine for your business.
LinkedIn: Why Proven Strategies Matter More Than Ever
00:00 – The Real Purpose of the CEO Project Podcast
Jim sets the stage by reminding you that this show is about practical tools to grow and optimize your business—not theory, but real-world insights you can apply immediately.
03:15 – Reinventing Yourself in a Digital World
Richard shares the story of losing his executive role and having to rebuild his professional identity from scratch—highlighting why your digital presence isn’t optional anymore.
07:40 – Why LinkedIn Is “Where the Money Is”
Unlike other social platforms driven by ads and eyeballs, LinkedIn rewards users. If your buyers, partners, and recruits are there, your credibility has to be there too.
12:10 – The 2025 Algorithm Overhaul Explained
LinkedIn no longer rewards vanity metrics. Instead, it evaluates your About section, your content relevance, comment quality, and engagement behavior—making proven strategies essential for visibility.
16:25 – How to Build Topic Authority That AI Recognizes
Your posts are now read like conversations by AI engines. If your profile and content don’t align with your expertise, LinkedIn suppresses your reach—another reason proven strategies beat random posting.
From Personal Brand to Company Growth
20:40 – Why Company Pages Don’t Drive Leads
Company posts reach only a small fraction of followers. Without active participation and credible engagement, your brand page won’t generate meaningful traction.
24:55 – Multiply Reach Through Your People
LinkedIn favors individuals over logos. When your team builds their own authority and participates in industry conversations, the collective impact dramatically increases visibility.
29:30 – The Power of Provocative (Not Polarizing) Content
The best posts don’t beg for comments—they spark them. Thoughtful, industry-relevant provocation creates conversation and signals authority to the algorithm.
34:10 – Selling to AI, Not Just Humans
Search behavior has changed. Whether on LinkedIn or Google, AI engines now evaluate your depth, clarity, and credibility—rewarding dense, expertise-driven content over marketing fluff.
38:45 – Why Long-Form Content Is Making a Comeback
LinkedIn articles and newsletters are gaining reach again because they demonstrate depth. Comprehensive content signals real expertise—exactly what modern algorithms are looking for.
About Richard Bliss
Richard Bliss is the CEO of BlissPoint Consulting and author of Digital-First Leadership, He helps C-suite executives and sales teams transform digital hesitancy into market authority. He is a global speaker across 22 countries, and former Army Artillery Officer. Richard builds scalable influence systems that turn leaders into recognized voices in their markets.
Your LinkedIn presence should work harder than you do — building authority, attracting opportunities, and making you top of mind in your market. Richard works with executives who understand that in the 21st century, influence isn’t just earned in the boardroom — it’s built in the feed.