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Customer Acquisition Cost: How Much Should You Spend?
Locking in Your Customer Acquisition Strategy The general rule is that you can spend more -- as a percentage of your...
The Power of Silence: Bite Your Tongue
A Lesson From Sales When a salesperson uses the power of silence in a negotiation, it adds pressure to whoever they...
Building Wealth: Risk Concentration is Faster than the Market
When building wealth you want to protect yourself from the downside of risk, and to do that you must avoid having all...
Customer Priority: Find Your Ideal Customer to Help You Grow
It is so vital to what drives customer churn. Some might say it's the one measure that tells you whether your company...
CEO Performance: How it Affects Your Company
Why has CEO compensation increased over the past several decades? This is one hot-button issue covered constantly in...
Organizational Growth: What Stage are You In?
The answer might tell you a lot about how to think about your role as its leader. Do you know what stage of...
Employee Compensation: Structuring Salaries
Will Your New Hire Remote Employee Get Paid the Same as an In-Person Employee? It used to be simple to figure out how...
Business Partnership Prenup: Got Yours?
Four Ways to End Your Business Partnership As we gain the courage to start a company, many times it helps to spread...
Trade Shows: Will They Make a Comeback?
A hybrid model may allow for a better experience. From March 2020 through the Fall of 2021, in-person trade shows were...