Make Better CEO Decisions Under Pressure
The CEO Project helps experienced CEOs pressure-test critical decisions with peers and advisors who understand the complexity, scrutiny, and consequences of leadership at scale.
- Validate high-stakes decisions before they become expensive mistakes
- Gain an objective perspective from experienced operators
- Navigate growth, uncertainty, and board-level scrutiny with greater confidence
Every CEO Faces Decisions That Change the Future of the Business
Whether you’re navigating board demands, scaling and managing increasing complexity, capital decisions, succession, or rapid market change, the quality of your decisions determines the future of the business.
The CEO Project exists to help leaders make those decisions with greater clarity, confidence, and speed.
Move the Needle on What Matters Most
Get objective perspective from experienced CEOs and advisors who understand the weight of high-consequence leadership decisions firsthand.
You leave with:
- Better strategic clarity
- Faster decision-making
- Greater accountability
- Real operational and financial impact
“This isn’t theory, it’s practical insights. In one year, it’s been a 30-40X ROI for my company!”
Trusted Perspective for Complex Leadership Decisions
Our members join to solve meaningful business challenges—and many stay for years because the impact compounds.
Result: Acquired by TransUnion (NYSE: TRU)
$638M Valuation
19X EBITDA

Dale Dabbs, CEO
10 Year Member of The CEO Project
“The CEO Project helped me have an accelerated growth strategy which resulted in a phenomenal exit for the business. It was very financially rewarding for myself and several of our key people.”
Enterprise value is built through better decisions — and proven peer support.
If you are not in a CEO Peer Group, you are suffering from a lack of inspiration, a lack of accountability and resilience, and people to lift you up…”
Looking for CEO Insights on Scaling, Capital, and Enterprise Value?
Get practical, board-level insights directly in your inbox each month.
Is Your Capital Investment Keeping Pace—or Falling Behind?
How Smart CEOs Use Depreciation to Guide Capital Spending and Avoid Hidden Decline One of the most common questions CEOs and business owners ask is: "What's the right amount of capital to invest back into the business?" Some measure it as a percentage of revenue....
How Thinking Like a Fashion Brand Transformed a Beverage Company
Are you still running your company like you’re in a product business, when your customers are actually buying like it’s fashion? If you’re leading a brand today, you’ve probably felt the pressure: customers constantly asking “what’s new,” markets shifting faster than...
When Micromanaging Becomes Bullying
Why well-meaning micromanaging managers can drive top performers out the door A troubling dynamic exists in many companies, often hiding in plain sight. On one hand, there's a high-performing employee who is intelligent, self-motivated, and able to take an assignment...
FAQs
How do CEOs make better business decisions?
The best CEOs combine experience, outside perspective, and structured problem-solving to make faster, more effective decisions.
What is the value of a CEO peer group?
A strong CEO peer group helps leaders solve challenges faster, avoid costly mistakes, and gain perspective from executives facing similar situations.
How is The CEO Project different?
The CEO Project focuses on real business outcomes through structured peer insight, operational experience, and practical strategic guidance.
30 Questions CEOs Ask — and the Real Answers from The CEO Project →
CEOs From Exceptional Companies Choose The CEO Project
Our members lead $50M–$2B enterprises across industries. Participation is confidential, curated, and non-competitive.
A few companies represented in our community include:





























































