Boost Business Performance
“We improved our business performance and are now more profitable because we shifted our focus to a market niche our competitors overlooked.”
Reach New Levels of Performance
There’s no greater contributor to business performance than the performance of its CEO, which is why we’re focused on accelerating the impact our members have on their businesses.
We conducted in-depth interviews with more than 1,000 successful CEOs and found that exceptional CEOs accomplish more in less time. In fact, these leaders consistently outperformed average CEOs by a factor of 5x. Our findings inspired our purpose, informed our methods, and are well-documented in the book Great CEOs are Lazy, written by CEO and founder Jim Schleckser.
Results In Action

Result: Acquired by TransUnion (NYSE: TRU)
$638M Valuation
19X EBITDA

Dale Dabbs, CEO
10 Year Member of The CEO Project
“The CEO Project helped me have an accelerated growth strategy which resulted in a phenomenal exit for the business. It was very financially rewarding for myself and several of our key people.”

Result: Acquired by US Acute Care Solutions
23% CAGR Growth
Acquired at a multiple of 8x EBITDA

Mike Cetta, Managing Partner
6 Year Member of The CEO Project
“As MEP expanded rapidly, the challenge of implementing a scalable ownership model became a critical issue. Insights from a CEO peer group prompted a strategic pivot that fostered recognition for both local and founding physicians.”
Members say the impact our organization has on CEOs is outstanding and the other Members in the group are great colleagues and friends. It’s our job to make sure you grow and do it with a great business advisory group comprised of other CEOs.
You and your business are stuck, and you are not making enough progress.
You need new resources and perspective to take your company to the next level.
Your business is facing a significant, specific challenge.
You could get the insight of some smart people that have been through this before.
You know what you need to do to improve your business but the day to day is getting in the way
You need an objective outsider to help you prioritize and hold you accountable.
Because you are the CEO, your team won't challenge you to make your ideas better.
You need an objective sounding board of peers, that aren’t afraid to challenge you.
You are thinking of selling your business.
You need the right tools and resources to do this right.
Navigating Growth with a Scalable Ownership Model
As MEP rapidly expanded its outsourced emergency department services, its initial ownership model unintentionally sidelined the founding doctors, focusing instead on recruiting new local physicians. In a highly competitive market, this approach risked disengagement from key leaders who had built the company’s foundation. Through insights gained from a CEO peer group, MEP recognized the need for a dual ownership model that balanced local accountability with recognition for founding contributions.
By restructuring its ownership plan, MEP introduced mechanisms to reward founding doctors while maintaining strong incentives for local physicians. This strategic pivot fostered both engagement and operational excellence, ensuring that new physicians were empowered while founders remained integral to the company’s ongoing success. Hospitals benefited from improved physician collaboration, knowledge sharing, and enhanced performance metrics, leading to sustained growth.
The results spoke for themselves—MEP successfully recruited and retained top doctors, strengthened operational efficiency, and created a scalable framework for expansion. With a 23% compound annual growth rate (CAGR), MEP’s success ultimately led to its acquisition by US Acute Care Solutions at an 8x EBITDA multiple, demonstrating the power of a well-balanced leadership and ownership model.
Measured Actions = Measured Results

We use diagnostic tools to chart where you are today, which includes:
- Growth Leader Profile™ during your initial interview with our advisor
- Business InSight™ that serves as a scorecard to monitor progress
- Time Tracker™ to monitor and categorize where your time is allocated
We also utilize strategic tools, such as:
- The Decision Blueprint™ to map out a particular point of constraint and organize its presentation for discussion and feedback during peer meetings
- Project Accelerator™ to use the theory of constraint to run projects – a totally different approach that improves the potential of success or lets you kill projects early